Concept: Create a brand that feels fun and cool, targeting people who love sparkling soda with natural botanicals and appreciate the vibe of astrology

Solution: I drew upon a variety of influences including bright colors, ethereal textures, 90s fashion and astrology aesthetics. Bitter sweet offers an artful blend of both that sweet, and sometimes bitter taste. The logo mark is a play on the typical yin-yang symbol. Since the name is 'Bittersweet' - I wanted the logo to represent that dichotomy visually.