Cover Design for rallycap’s single Figure it out

Concept: Create cover art for the musician rallycap. He wanted something that represented his personal brand/aesthetics which centers around themes of boats, Florida, retro typography, baseball, and the color orange.

Solution: Focus on making the boat stand out, by cutting it out from its original background, and overlaying it with several textures, making it feel as though the boat was a part of it.

Typgraphy: Abby Kaiser

Graphic Design: Abby Kaiser

Photography: Justin Schmalholz

Art Direction: Justin Schmalholz